Start with the real problem
A forecast you cannot explain. A team that needs clearer guidance. A task that takes too much time.
KEITH ROSELAND-BARNES · FOUNDER, NORTIQ
Revenue leadership.
Practical AI.
One conversation.
I help founders and revenue leaders work through decisions, build useful playbooks, coach their teams, and put AI to work inside real workflows.
20+ yearsBuilding and running revenue teams
Oracle · Hortonworks · Cloudera · DataRobot · Unravel · Early-stage teams
THE FOUNDER STORY
Process first. Useful AI next.
As Keith worked with more startups in different roles, he kept seeing the same gap: teams were reaching for AI before getting clear on the process it needed to support.
Understand the workflow. Refine it. Get it ready for AI. That means knowing what goes in, what a useful result looks like, and where people need to make the call.
The aim is practical tools that help with the day-to-day, save time, and improve the work. For a focused workflow, getting something useful into the team’s hands should take days, not months.
How we work together.
Build something useful
A revenue plan, a coaching guide, a playbook, or a working AI tool. Something the team can put to use.
Stay close to the work
Test it, see where people get stuck, and improve it. People keep ownership of decisions and customer commitments.
The right expertise for the job.
Some work calls for specialist support. NORTIQ works with partners across recruitment, security, complex data, and AI platforms.