CRO ADVISORY + PRACTICAL AI
Get clear on the plan. Build the playbook. Coach your leaders. Put AI to work inside your GTM workflows.
For founders, CROs, and sales leaders.
Example only · Built around your context
WORK DIRECTLY WITH KEITH
20+ years building and leading revenue teams. Now helping founders and sales leaders turn the plan into work their teams can use.
Experience across Oracle, Hortonworks, Cloudera, DataRobot, Unravel, and early-stage teams.
Meet Keith ↗HOW WE HELP
Start where you need help. We’ll build the scope around your team.
Hands-on revenue leadership. Set priorities, build the sales plan, coach the team, and run the weekly reviews.
02A sounding board for the leader who owns the number. Work through decisions, challenge the forecast, and sharpen how you lead and coach.
03Put AI inside your sales workflows: finding the right accounts, preparing for meetings, aligning buyer messages, and coaching sellers.
04Build AI around the work your business repeats, from proposals and research to document review and internal handoffs.
THE WORK IN PRACTICE
20%revenue growth in 6 months after 5+ years flat
Reported customer outcome“The biggest change is the fact that we brought actual structure.”
Reactive inbound sales. Fragmented customer context. Limited pipeline visibility.
A shared sales playbook, clearer CRM structure, proactive account planning, and coaching support.
Each story reflects its own scope, team, and adoption.
PRACTICAL AI
From finding the right accounts to discovery, coaching, solution development, and the forecast. Choose a workflow to see how AI can help.
ILLUSTRATIVE WORKFLOW / 02
Won and lost deals, customer characteristics, and your team's experience.
Compare the patterns: business problems, company fit, buying triggers, and reasons deals stall.
A draft ideal customer profile (ICP), account-fit criteria, and gaps to investigate.
Example only · Built around your context
Do we win more often when a company has a growing sales team and a clear owner for the problem? Compare the evidence before changing the target list.
The human part Your team validates the patterns. Account fit alone does not prove buying intent.
Founders, CROs, and sales leaders who need help with revenue decisions, team execution, or practical AI in their GTM workflows.
Yes. Start with the decision, playbook, coaching need, or workflow that matters most. We agree the scope around that.
No. We can build from how your team sells today, or improve the guidance and materials you already have.
In specific tasks such as research, deal preparation, reviewing qualification evidence, and drafting follow-up. Your team reviews the output and owns the decisions.
Bring the decision, the execution gap, or the workflow. Let’s work out where to start.
