Understand the business
Review customer patterns, pipeline quality, team capacity, and the decisions that keep landing with the founder.
FRACTIONAL CRO
Hands-on revenue leadership.
Inside your team.
For founders who need someone to lead the revenue work: set priorities, coach managers, challenge the forecast, and follow through with the team.
THE WORK WE CAN OWN TOGETHER
- 01A focused revenue plan
- 02Pipeline and forecast reviews
- 03Manager coaching and team development
- 04Clear executive and board reporting
Responsibilities, decision authority, time commitment, and duration are agreed before the engagement.
HOW WE START
Get clear. Set priorities. Lead the work.
We start with the current team, the revenue plan, and what the pipeline actually supports.
Agree the plan
Choose the first priorities. Clarify who owns each decision, what the team needs, and how progress will be measured.
Work with the team
Run useful reviews, coach managers, follow through on actions, and adjust the plan as the evidence changes.
IN PRACTICE · RAVL
Put the revenue plan into the working week.
At RAVL, NORTIQ worked at the revenue leadership level across CRM, pipeline stages, forecasting, hiring, coaching, and board reporting.
25%increase in rep productivity
A reported customer outcome from a broader revenue engagement. Read the story for the work behind the result.
Read the RAVL story ↗Already have a revenue leader?
Advisory and coaching can support that person without adding another leader to the team. They stay accountable for decisions and execution; Keith helps them work through the hard parts.
Build a way of working that lasts.
A shared playbook gives sellers guidance and managers something concrete to coach. AI can help with preparation and review where it makes the work better.
A few useful answers.
What does NORTIQ Fractional CRO support include?
The scope can include revenue priorities, pipeline and forecast reviews, manager coaching, hiring support, and executive reporting. Time commitment and responsibilities are agreed around your team.
How is Fractional CRO different from advisory?
Fractional CRO work provides embedded revenue leadership within an agreed scope. Advisory supports the leader who already owns decisions and execution. We agree responsibilities and decision authority before starting.
When is Fractional CRO support a fit?
It fits when the founder needs senior revenue leadership in the team, or when the sales plan, management, and follow-through need an owner.
How does GTM OS relate to Fractional CRO work?
GTM OS is one way to put playbooks, coaching guidance, and deal review into everyday use. It can support the team alongside fractional leadership; it does not take over leadership decisions.
Where does your revenue team need leadership?
Start with a 30-minute CRO conversation. Bring the challenge, your current team setup, and what you need to change.